Food holds immense significance, symbolising love, togetherness, and the rich tapestry of family and cultural traditions. However, for some, food represents stress, insecurity, and feelings of failure. For this campaign, Borderless worked with The Salvation Army to tell the true story of ‘Shardae’: a hard-working, single mum struggling to make ends meet. So many like ‘Shardae’ are struggling in silence, and asking for help is not easy. That’s where the Salvation Army comes in – supporting families with food and crucial support services.