Tāmaki Makaurau – United in Football

Tātaki Auckland Unlimited

On this project, Borderless worked with Tātaki Auckland Unlimited and FIFA to showcase Auckland’s Host City role in the 2023 FIFA Women’s World Cup. From capturing stills of World Cup community activations, to filming the Auckland Fan Festival experience, the content had a strong focus on women and aimed to showcase their success. Vox pops from fans who travelled across the world to support their teams reflected the unforgettable atmosphere of the event that made history.