In 2011, we worked with Minnie Baragwanath to develop and manage New Zealand’s first accessibility initiative, Be. Accessible.
Our team were involved with developing the strategy and plan for the initiative, as well as the process of bringing it to market. Between 2011 and 2017, we provided end-to-end campaign management services including naming, branding, social media, event and all communications to support its successful delivery.
This film, To. Be. Me., documents the journey from inception until 2015; the highs, the lows, and the many learnings and achievements along the way.