Red Shield Appeal

The Salvation Army

Many people are just one difficult event away from crumbling – whether it’s another week hardly able to afford rent, another flood, or another price hike at the supermarket, so many Kiwis are just one step away from serious trouble. Borderless worked with Creative Consultants to tell the story that struggle doesn’t discriminate: it could be you or it could be your neighbour. The Red Shield Appeal campaign encourages donations to support the Salvation Army whose critical services help those that need it most.