More Diversity on Screen
Client : Diversity Trust New Zealand
Launch Date : 2014
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More Diversity on Screen is a social change campaign to help increase the visibility of diversity on screen. The campaign introduced open dialogue with broadcasters, talent and advertising agencies, the media and general public to drive change.
1 in 5 New Zealanders live with a disability but this is not equally represented on our screens.
New Zealanders were then invited to vote in a nationwide television appeal. Overwhelmingly 88.8% of people voted for and are willing to actively help increase the visibility of diversity on screen.