Client : Auckland Tourism, Events and Economic Development
Launch Date : 2017
iDEAStarter, now in it’s third year, is an Auckland-wide entrepreneurship competition targeted at youth between the ages of 15-24. The purpose of iDEAStarter is to mobilise young entrepreneurial talent in Auckland and to inspire young people to start the ideation process, think up a business venture, create a job or solve problems in their community. iDEAStarter helps young people reach their potential through support for young entrepreneurs to grow their business skills, build networks and access resources.
BORDERLESS worked with the Auckland Tourism, Events and Economic Development Agency (ATEED) to develop the iDEAStarter website, social media strategy and various competition collateral.