SKIP - CHILDREN'S VOICES

Client : Ministry of Social Development
Launch Date : 2015

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SKIP's (Strategies with Kids, Information for Parents) vision is for all children in New Zealand to be raised in a positive way by parents and caregivers who feel confident about managing children's behaviour as part of a loving, nurturing relationship.

Borderless worked with the Ministry of Social Development to produce a series of 'Parents’ Voices', which invite parents to share personal experiences of raising children in New Zealand. The videos were shared on SKIP's mobile app and website in various categories such as Toilet Training, Tantrums and Parenting Approach. We also created a 'Children's Voices' video which captured the thoughts of children under seven.