New Zealand Aids Foundation
Client : New Zealand Aids Foundation
Launch Date : 2016
The New Zealand AIDS Foundation's (NZAF) new HIV Prevention Strategy places significant focus on 'test and treat'. The objective of this project was to build a social and peer norm around HIV testing among gay and bisexual men - that "getting testing is normal and expected, it's something I should be doing."
Borderless worked with NZAF to create these punchy and honest portrait videos with advocates from the gay and bisexual community. During filming, we also captured portrait photography of each participant to be used in the wider campaign - digital advertisements, billboards and Adshells.